Tip#27 – Run your own affiliate program

If your website sells products or services targeted to a very specific audience, it really might be worth your while to manage your own affiliate program with a select group of niche publishers. There is nobody better than you to know what websites your target audience typically visits, and reaching out to these webmasters has several advantages

First, it is generally beneficial to establish a good working relationship with these sites. If your products really are a good match for their users, it will be in their interest to come up with creative ways to present them to their audience. Your passion and knowledge of your products will far outweigh that of a conventional affiliate marketing company, so both you and the publisher can really work together to promote sales. Furthermore, affiliate networks are generally great tools to reach a broader audience but they need to find an adequate mix of volume and conversion to make your program worth their while. So, by focusing on the 8 or 10 publishers that generate an overwhelming proportion of your leads, your affiliate marketing investment might well be optimized.