Tip#26 – Design for ease, not for coolness

When it comes to designing a website where users are ultimately expected to register or purchase a product or service, I strongly recommend that you use technology and programming skills as a means to that end and not as an end in itself.

Great user experiences are simple, and simple is defined by users being able to understand and use your service with little difficulty. Stay out of people’s way, and don’t set obstacles or interrupt the user experience with bells and whistles that do not have a clear purpose. Don’t be creative for creativity’s sake, make sure that every element on your website moves you closer to your goals.