If you are reading this, you’re probably involved in online business in one way or another, or perhaps you are thinking about launching your own Internet business. In either case, you probably have very little spare time and you’ve probably come across hundreds of similar publications claiming to reveal the elusive secrets of online business success. I will not waste your time.
There is, I’m sorry to say, no fool-proof recipe for creating a successful online business. There are an infinite number of roads that can lead to the desired outcome, whatever that might be, and in many cases you will need to find which ones work for you by trial and error (and common sense). There are, however, certain tips and suggestions that tend to me more effective than others. This is what we will focus on here.
I have tried to make these tips as general as possible so that they can be universally applied to virtually any kind of online venture, although some are especially relevant for e-commerce sites. But, since commerce generally refers to the sale of goods and services with the ultimate goal of making a profit, virtually any sound business – whether it sells books, streams movies, or allows users to interact with one another and monetizes through advertising – should fits this description.
Why 52 tips? Well, 25 seemed too few and 100 seemed overkill. 52 is a handy number, being the number of weeks in a year. If you suffer from a certain degree of attention deficit disorder like me, you will also find that 52 tips are about as many as you can read in one stretch without losing your concentration.
After a year’s time, when reflecting upon what you did over the past 365 days to improve your business, wouldn’t it be nice to be able to list 52 specific measures that you took: one for every week of the year? Of course, reality has a nasty habit of rendering our plans obsolete, and many of the tips presented here cannot be successfully implemented in 1 week but rather require on-going work.
But of course, dear reader, you already know that. So let’s stop wasting valuable time and let’s get on with it, shall we?
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