Facebook currently has over 500 million active users, half of which log on to the social networking site on any given day. It is quickly becoming an essential marketing and communications tool for online businesses, and it is definitely something which you should look into. One of the main advantages of acquiring Facebook fans is that these users will become a captive audience for your messages, receiving your status updates through their Facebook wall until they decide to “un-friend” you. Although this is a double-edged sword, since users tend to regard excessive corporate updates as spam, if you take care of what you communicate Facebook can quickly become a critical source of revenue for your online business.
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