A recent study reveals that there are currently over 320 “deal of the day” sites in the US alone, and that they are expected to bring in a staggering $2.6 billion during 2011, up from $1.1 billion last year. If you are selling products online, you have your logistics in place and you have an audience, why not get in there and tap that market? Reward existing customers with membership to your exclusive “deal of the day” section, or alternatively offer all your visitors the chance to join. Beyond being appealing to customers, these daily deals can actually be addictive and since they are inherently social in nature, users will tend to share them with their social graph if they are any good. It’s definitely worth trying.
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