Experts estimate that the gift card market is worth around $60 billion, and many believe that it is going to be a prominent feature of the e-commerce business in the near future. Regardless of whether you are selling physical goods or virtual services, gift cards can really make life easy for gift hunters. If your loyal customers appreciate your business, give them the chance to spread the word by purchasing gift cards for their friends and family. It is an effective way of attracting new customers to your website who otherwise might not have interacted with you. Plus, they make the perfect gift for your most special customers.
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