Tip#8 – Prominently display your key value propositions

When you visit the online retailer Zappos.com, two messages immediately jump out at you. They are very hard to miss. First, the company provides free shipping both ways. Second, they have a free 365 day return policy. These are fundamental value propositions for the customer, and as such they are prominently displayed throughout the site. In the home page alone, these two value propositions are displayed not once but twice, both above the fold. Do you have anything especially interesting that consumers would like to know? Make sure that it is accurately and effectively communicated throughout your site.