Depending on which research report you read, on average anywhere between 60-90% of customers fail to complete the purchase process after selecting a product. In other words, the average online retailer could multiply sales by identifying what part in the process these leaks occur, why they are occurring and what can be done to avoid them. This is not a simple process, as it requires strong analytical and decision-making skills, but it is an altogether impossible task if you do not have the data. So, the first step is installing a tracking system that will pinpoint exactly where your visitors bailed out during the purchasing process.
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