If a user takes the time to visit your "About Us" section – and by all means your website should have one – it is because they want to know you better. Chances are that you’re not paying much attention to this page, in which case your customers are probably not obtaining the information they require. And this has negative consequences for business. According to renowned usability expert Jakob Nielsen, an effective "About Us" section should include the following key elements: (1) a tagline (2) a summary (3) a fact sheet elaborating on essential facts about your business and (4) detailed information with greater depth. Do not underestimate the importance of this section. If you want to explore "About Us" best practices in greater detail, I recommend reading this.
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