It is not rare for online businesses to invest heavily in traffic acquisition (search engine marketing, display advertising, shopping engine feed submissions…), often dedicating a significant portion of their budget to obtain assistance from qualified professionals. However, conversion rate optimization seldom attracts this kind of attention and is typically worked out within the organization. It is not a matter of choosing one over the other, but sometimes bottom line profits can increase more by investing in maximizing sales from existing traffic than by throwing more money to attract new users. Are you balancing your conversion optimization and traffic acquisition budgets? Are you as willing to pay outside experts to acquire traffic as you are to pay outside experts to help maximize your conversion rates?
I wanted to learn more about this process. The above posted detail gave me a basic idea but I am looking for some working strategies that can help in maximizing the conversion rates.
ReplyDeletetraffic conversion optimization