If you are an online retailer, more likely than not you are using standard texts provided by suppliers or manufacturers to describe your products. This is really not the optimal way to go, for several reasons. First, there are probably hundreds of other websites out there – including the manufacturer – using the same texts. This duplication of content is unlikely to help your search engine rankings. Second, from the user's perspective, it is really best to craft unique product descriptions tailored to your user base. Standard manufacturer product specs are probably useful, and surely a number of your customers will want to read them, but it is also likely that these standard texts will be rather meaningless to the average customer. Try to find different ways to describe your products, using different keywords variations that they might search for and answering questions rather than creating new ones. In other words, it is fine to mention that a given laptop runs on a 2.66hz processor, with 4 threads, and a 3MB cache, but it would be way cooler to explain why this is worth an extra 200$.
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