OK, so they’re really not completely free, but the benefits of enhancing online product descriptions with quality pictures far outweigh the production and storage costs. Unlike in a traditional print publication or mail order catalogue, where extra images tend to mean extra pages and hence extra dollars, adding images online so that users can get a better idea of what they are buying is really a winning proposition. Make the pictures on your website big and colourful, make them plentiful, and grant users the power to see every detail of the product from close up. A picture is worth at least a thousand words, and it certainly beats trying to explain your users in words what 20 micron finely crimped Peppin Merino wool looks like.
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